PASSIONATE ABOUT STYLE

Our story

Mindset Institution

MI weaves together style and sustainability. Timeless designs constructed with the future in mind.

Items you'll wear on repeat.

It's all about awareness

Why we do what we do

I used to struggle with anxiety and panic attacks for 6 years and visited the hospital on a weekly basis. Here’s what I learned from struggling with anxiety– it is invisible to the outside and has a massive impact on your personal and work life.

With our clothing, we want to ensure that people are reminded of the theme of mental well-being and mindset on a daily basis. In addition, we use all profits from the clothing to develop the MI appication, in which mental well-being and mindset are central.

QUALITY

Designed to last

We want you to wear our pieces for years, even decades, to come. Our products bring together the finest materials and stunning design to create something very special. We believe in quality, care, and creating unique products that everyone can enjoy.

Colorful, creative, and inspired by what we see everyday, each product represents what we love about the world we live in. We hope they’ll inspire you too.

We’re transparent, proud of everybody we work with and everything we do.

Timeless designs constructed with the future in mind.

VALUES

Our ethical approach
We work with the best factories around the world. We visit them often and build strong personal relationships with the owners. Each factory is given a compliance audit to evaluate factors like fair wages, reasonable hours, and environment.

FUTURE

We’re transparent
Because we’re proud of everybody we work with and everything we do. We wanted clothes that didn’t come with unnecessary branding, hidden plastics or excessive prices.

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